We helped British composer Oliver Davis launch his latest album 'Air', with an animated music video for track 'Every Day' - a beautiful composition based on Simon Littlefield's poem inspired by the natural world.
This is the day
This is the night
This is the land
This is the sea
This is the tree
This is the fruit
This is the heart
This is the root
This is you
This is me
This is the way
This is the forest
This is the song
This is the mountain
In response to both music and lyrics, we created a narrative that celebrates the cycle of life, honouring the joyful, precious moments spent in nature and how these shape our lives.
Our biggest challenge was the limited time and resources. Four hands. Two brains. Two weeks. And so we used the constraints to shape the animation:
We limited the space for each shot by framing each scene - an efficient way to reveal the narrative and drive the story forward.
We also animated on a lower frame rate, both for efficiency and to give a choppier feel which evokes a nostalgia for pre-digital films.
Our process started with a visual score to marry the planned scenes with both lyrics and music.
We then created a pencil rough to set the pace and flow for the narrative and ensure the timings matched the climactic points in the music. This was then imported into After Effects to create the final piece.
Before releasing a single we need to find someone with the vision to create a film which transforms the narrative of the song into an eye-catching video. This is exactly what Form Play achieved! They were really enthusiastic about the song and had loads of fantastic ideas about how they could use visuals to enhance it.
After discussions we agreed they would create a fully animated, three minute film. The finished collaboration was a huge hit with the public and had a massive impact as part of our marketing campaign. We're really happy to be working with them again in the run up to another album release.