Taking center stage on the Google Shopping page for the US market, we were honoured to design and produce this prominent animation to help visitors understand updates to the service.
Sitting within the Google brand system, the film reflects Google's simplified style and colour balance. The story depicts every day scenarios, with four key scenes revealing new features, from discovering and comparing products, to instant checkout when using a Google account.
We love the challenge of creating an animation within a brand style. For Google, this meant adhering to a simpler aesthetic, with a focus on colour balance and white space.
There is often scope to add playful touches to animation - especially through characters - and we find it helps make a more engaging and believable film.