Client: mobiles.co.uk
Project name: Mascot Creation and Animated Campaigns

We helped the UK's longest-running online mobile phone retailer, mobiles.co.uk inject a distinctive brand personality, through the design, development and animation of a playful canine mascot 'Francis'.

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We developed a character model sheet with a wide variety of poses to allow interaction with products, messages, or as a single focal point. It also helps maintain a consistent usage across other creative partners.

Central to the brand's strategy of attracting new customers, are three animated campaigns featuring Francis and friends.

mobiles.co.uk
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Campaign 1: Price Guarantee On Phone Deals
mobiles.co.uk
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Campaign 2: Award Winning Phone Deals
mobiles.co.uk
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Campaign 3: Black Friday Deals

The linear style and minimal colours allow the characters to be animated in a number of ways without losing the expressive personality - whether fluid frame-by-frame style (as used in the animated campaigns), or rigged AE loops (spot animations on the website and social channels).

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Frame by frame in TVPaint
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Rigged character in After Effects
mobiles.co.uk
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Pencil for Campaign 1: Price Guarantee On Phone Deals
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Credits