Google Shopping: How It Works
We created a 60 second animation for Google, as part of its refresh of the Google Shopping experience in the US. Working alongside commissioning agency 'Across The Pond', the film focuses on new features of Google Shopping, such as the ability to discover and compare products, then checkout instantly using a Google account.
Client: Google
Agency: Across The Pond
Rohit Iyer, Fawna Xiao
Design & Animation: FormPlay
Mark Davis, Russ Etheridge, Catharine Pitt

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