Form Play is a UK animation and illustration studio helping brands build memorable worlds through character-led storytelling.

Generalists by experience. Specialists by choice.

Founded by Mark Davis and Catharine Pitt, Form Play combines short-form storytelling with long-term brand thinking. The studio creates distinctive hand-drawn characters, develops their personalities, expressions and visual language, and brings them to life through illustration, animation, micro-stories and advertising campaigns.

Some clients start with a character. Others begin with an animated film, a suite of illustrations or a social campaign. The formats may differ, but the thinking remains the same: create distinctive, ownable assets that grow stronger over time.

Rather than viewing projects in isolation, Form Play considers how each new story, expression and application can build recognition, creating a coherent character system that grows with the brand.

Earn attention. Draw audiences closer. Build work that lasts.

Clients include Google, Sephora and Comedy Central, alongside growing brands building distinctive creative identities. What connects them is the ambition to create something the brand can continue building from.

Mark and Catharine were invited to represent Procreate at international design and animation festivals across Europe, sharing their approach to character-led storytelling through talks and demonstrations using Procreate and Procreate Dreams, including a talk at Us By Night, Antwerp.

Beyond the stage and their commercial work, they support the wider creative community through teaching, mentoring and workshops. They've also shared their experience through guest lectures at the University of Brighton, Ravensbourne University London, the University of Sussex, while Mark was also an instructor on LABASAD's Master's programme in Motion Graphics.

Bring Form Play to your conference, company or creative event for a fresh and funny take on how characters and stories connect with audiences.

Our talks explore how tiny stories, playful characters and carefully used humour can help brands become easier to recognise, remember and love. We look at why playfulness works commercially - not as decoration, but as a way to create emotional connection, take creative risks and make work more memorable.

From character to narrative, from sketchbook experiments to brand worlds, we show how small animated moments can grow into something audiences want to follow.

We can shape talks for creative and brand teams, creative festivals, or industry events, blending our studio story, practical process, live demo, and useful takeaways.

If you want your audience to leave with a clearer sense of how humour, character and story can make work more memorable, we’d love to hear from you. Get in touch.

We collaborate with freelancers from time to time. Do get in touch with links to your reel, location and software used.

Unfortunately, we don't have any full-time or internship vacancies at present.

We believe in making creative work that’s good for people and planet.

That’s why we bank ethically, are powered by renewable energy, and partner with clients who align with our values. We actively avoid projects that promote harm - including those tied to industries like oil, gas and mining or discriminatory messaging - and we’re always looking for ways to reduce our carbon footprint and minimise waste.

Creativity is powerful, and we choose to use it responsibly.