Form Play is a brand animation studio helping independent thinkers earn recognition through character-led animation and creative assets that do the heavy lifting.

Founded in 2018 by Mark Davis and Catharine Pitt, our work balances short-term delight with long-term value, creating assets that are consistent, yet distinctive.

We’re known for hand-drawn, frame-by-frame animation, bringing a light, human touch to micro-stories and brand characters alike.

Our collaborations span organisations such as Google, Sephora and Comedy Central, alongside growing brands seeking clarity, impact and continuity over time.

What matters is not the format - whether a character-led animation, a short suite of illustrations, or a series of playful vignettes - but whether it earns attention and draws audiences closer.

It needs to land well - and last.

It's why we believe story, craft and meaning must work together to create moments that stay with people.

Alongside the studio, we support the wider creative community through teaching, mentoring and workshops, and regularly share our thinking at international design and animation festivals, including Playgrounds: The Art Dept, Forward Festival, In Motion London and International Assembly, with upcoming appearances at Motion North and Pictoplasma, a leading festival for character-driven work.

Our newsletter 'Seriously, Play!' seeks to inspire you each week.

Our goal is to supercharge creativity with our favourite curiosities, tips and articles. We think it's time-worthy, but it's one click to unsubscribe.

We collaborate with freelancers from time to time. Do get in touch with links to your reel, location and software used.

Unfortunately, we don't have any full-time or internship vacancies at present.

We believe in making creative work that’s good for people and planet.

That’s why we bank ethically, are powered by renewable energy, and partner with clients who align with our values. We actively avoid projects that promote harm - including those tied to industries like oil, gas and mining or discriminatory messaging - and we’re always looking for ways to reduce our carbon footprint and minimise waste.

Creativity is powerful, and we choose to use it responsibly.