Form Play is an animation and illustration studio helping independent brands earn recognition through character-led animations and creative assets that do the heavy lifting.

Founded in 2018 by Mark Davis and Catharine Pitt, our work balances short-form storytelling with long-term value, creating assets that are consistent, distinctive and ownable.

We’re known for our hand-drawn, frame animation, which brings a light, human touch to brand communications.

Our collaborations span organisations such as Google, Sephora and Comedy Central, alongside growing brands seeking both impact and continuity over time.

What matters is not the format - whether a character-led animation, a short suite of illustrations, or a series of playful vignettes - but whether it earns attention, draws audiences closer and is memorable over time.

Alongside the studio, we support the wider creative community through teaching, mentoring and workshops. We have guest lectured and shared our experiences at Universities including Brighton, Ravensbourne, Sussex and LABASAD.

Bring Form Play to your conference, company or creative event for a fresh and funny take on character-led storytelling.

Our talks explore how tiny stories, playful characters and carefully used humour can help brands become easier to recognise, remember and love. We look at why playfulness works commercially - not as decoration, but as a way to create emotional connection, take creative risks and make work more memorable.

From character to narrative, from sketchbook experiments to brand worlds, we show how small animated moments can grow into something audiences want to follow.

We can shape talks for creative and brand teams, creative festivals, or industry events, blending our studio story, practical process, live demo, and useful takeaways.

If you want your audience to leave with a clearer sense of how humour, character and story can make work more memorable, we’d love to hear from you. Get in touch.

We collaborate with freelancers from time to time. Do get in touch with links to your reel, location and software used.

Unfortunately, we don't have any full-time or internship vacancies at present.

We believe in making creative work that’s good for people and planet.

That’s why we bank ethically, are powered by renewable energy, and partner with clients who align with our values. We actively avoid projects that promote harm - including those tied to industries like oil, gas and mining or discriminatory messaging - and we’re always looking for ways to reduce our carbon footprint and minimise waste.

Creativity is powerful, and we choose to use it responsibly.