Hello! We're Mark and Catharine, the creative duo behind Form Play.

We're known for our distinctive hand-drawn animations and illustrations, brought to life through playful storytelling that resonates with audiences.

We understand that one of the biggest challenges facing brands today is standing out and truly connecting with their customers.

That’s why we take a different approach.

Using our unique storytelling framework, we create audience-focused content designed to build fans - not simply grab attention. Often hand-drawn, but always thoughtfully crafted, our work brings a sense of lightness to a brand's communications, showcasing bespoke characters and short-form stories that audiences love.

Over the past 7+ years, we’ve had the privilege of working with global leaders like Google, Nickelodeon, YouTube and Sephora, to trailblazers reshaping their industries like Monocle magazine or pet food challenger brand, Smalls.

We believe in supporting the creative community and nurturing new talent. Aside from mentoring via D&AD New Blood Awards, we have enjoyed lecturing 2d frame animation at LABASAD, hosting live briefs and portfolio reviews at Brighton University and one-to-one mentoring through ‘She Drew That’, helping women gain visibility and confidence in the animation industry.

Our newsletter 'Seriously, Play!' seeks to inspire you each week.

Our goal is to supercharge creativity with our favourite curiosities, tips and articles. We think it's time-worthy, but it's one click to unsubscribe.

We collaborate with freelancers from time to time. Do get in touch with links to your reel, location and software used.

Unfortunately, we don't have any full-time or internship vacancies at present.

We believe in making creative work that’s good for people and planet.

That’s why we bank ethically, are powered by renewable energy, and partner with clients who align with our values. We actively avoid projects that promote harm - including those tied to industries like oil, gas and mining or discriminatory messaging - and we’re always looking for ways to reduce our carbon footprint and minimise waste.

Creativity is powerful, and we choose to use it responsibly.