Form Play is a UK animation and illustration studio helping brands build memorable worlds through character-led storytelling.

Generalists by experience. Specialists by choice.

Founded by Mark Davis and Catharine Pitt, Form Play combines short-form storytelling with long-term brand thinking. Rather than viewing projects in isolation, the studio explores how the work can grow with the brand. Each new application can add to a creative system that becomes more recognisable and valuable.

Some clients start with a character. Others begin with an animated film, a suite of illustrations or a social campaign built from micro-stories. The formats may differ, but the thinking remains the same.

Create distinctive, ownable assets that grow stronger over time.

Form Play typically licenses its work, allowing the studio to help steward those assets as they develop. As new campaigns, formats and ideas are added, the work can evolve without becoming fragmented. The process is collaborative and iterative, working alongside brand teams as ideas develop.

No matter the size, the goal is always the same.

Earn attention. Draw audiences closer. Build work that lasts.

Clients include Google, Sephora and Comedy Central, alongside growing brands creating strong foundations of distinctive assets. What connects them is the ambition to create something the brand can continue building from.

Alongside its commercial work, Form Play supports the wider creative community.

Aside from speaking, Mark and Catharine teach, mentor and run workshops. They frequently guest lecture and have shared their experience at the University of Brighton, Ravensbourne University London, the University of Sussex and LABASAD. It is another way of contributing to the craft and thinking behind the work.

Bring Form Play to your conference, company or creative event for a fresh and funny take on character-led storytelling.

Our talks explore how tiny stories, playful characters and carefully used humour can help brands become easier to recognise, remember and love. We look at why playfulness works commercially - not as decoration, but as a way to create emotional connection, take creative risks and make work more memorable.

From character to narrative, from sketchbook experiments to brand worlds, we show how small animated moments can grow into something audiences want to follow.

We can shape talks for creative and brand teams, creative festivals, or industry events, blending our studio story, practical process, live demo, and useful takeaways.

If you want your audience to leave with a clearer sense of how humour, character and story can make work more memorable, we’d love to hear from you. Get in touch.

We collaborate with freelancers from time to time. Do get in touch with links to your reel, location and software used.

Unfortunately, we don't have any full-time or internship vacancies at present.

We believe in making creative work that’s good for people and planet.

That’s why we bank ethically, are powered by renewable energy, and partner with clients who align with our values. We actively avoid projects that promote harm - including those tied to industries like oil, gas and mining or discriminatory messaging - and we’re always looking for ways to reduce our carbon footprint and minimise waste.

Creativity is powerful, and we choose to use it responsibly.