Laboratoire Garancia is a French beauty and skincare brand that harnesses the secrets of plants and nature to create unique, premium products. We were commissioned to create a series of animations designed to spark curiosity.
To appeal to the luxury market, frame by frame animations were overlaid on beautifully shot video footage to create a distinctive aesthetic for each of the four featured products.
SULPHUROUS MARABOU PASTE
To evoke the hot volcanic springs, rich in sulphur (a key ingredient), our owl takes you from Parisian pharmacy to the soaring heights of the Canary Islands. Created using frame techniques, our challenge was making the fluid owl movements believable within the 3d environment.
Mystérieux Repulpant (Mysterious Replumper)
It's no surprise that a product with a name this great, must also have a unique ingredient - synthetic snake venom! To give the illusion of the snake winding around the branches and foliage, we simply masked the areas of footage.
Aqua Rêves Tu? (Aqua Dreams?)
Inspired by mythology and sirens, our heroine represents the magical properties of sea water minerals found in the hydrating mist 'Aqua Rêves Tu?'. It was vital to capture the dynamics of the ocean underworld, such as the fluidity of the siren's hair; and the low camera angles allowed us to play with silhouettes, adding to the mystery of the scene.
Diabolique Tomate (Tomato Rich Cream)
Although a humble fruit, the tomato provides the precious ingredient found in this hydrating cream and the botanical hero of our final animation.